Merkle’s Inflation Resilience Dashboard Makes The Universal Personal
Although inflation affects everyone, the degree to which it impacts people is “very personal,” says Courtney Hilbert, senior director of analytics at Merkle. Understanding which customers are most...
View ArticleIn The Talent Arms Race, AI Gives Companies An Edge
Companies are relying on AI to help them treat their current and prospective employees more like their customers. Despite layoffs in some sectors, there is still a labor shortage, and employers...
View ArticleTrebel AI Is Using AI-Generated Playlists As a Targeting Signal
As Kacey Musgraves sings in “Follow Your Arrow,” “Just ’cause you can’t beat ’em don’t mean you should join ’em.” Although most music services prioritize subscriptions over advertising, only around 10%...
View ArticleCan A Million Ads Simplify Hyperlocal Audio Ads By Creating Even More Of Them?
A Million Ads might more aptly be called A Billion Ads soon. The dynamic creative company A Million Ads (AMA), which focuses on the audio market, launched a new personalization product Wednesday that...
View ArticlePhrasee Aims To Be In the Minority Of Generative AI Startups That Survive
You’d have been hard-pressed to find a marketer in 2015 who knew what a “large language model” (LLM) was, never mind how to use one. That was the year that Phrasee was founded. Phrasee is a UK-based...
View ArticleResy’s CMO On Why Curated Content Has A Seat At The Table
Search behavior is one of the main ingredients in Resy’s personalization strategy. The American Express-owned restaurant reservation platform uses search intent to inform its content and better...
View ArticleGoogle’s Dan Taylor Responds To Calls For More Transparency Amid The...
This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. This...
View ArticleClaritas Acquires Measurement Rival ArtsAI To Get In On The AI Boom
A pair of friendly rivals in the measurement tech space are transitioning from competitors to co-workers. On Tuesday, Claritas acquired AI-driven marketing automation platform ArtsAI. Founded in 2018,...
View ArticleHungryroot Has An Appetite For AI-Powered Personalization
Grocery and recipe delivery service Hungryroot has a revolutionary method for collecting first-party data from its subscribers. Wait for it … it asks them directly. People are willing to volunteer...
View ArticleThe Big Story: Personalization Put-Offs
Getting personalization right remains tricky, and AI will only make it trickier. Then, inside Privacy Sandbox testing and the rise of curation tech. The post The Big Story: Personalization Put-Offs...
View Article
